Bill the big-hearted egg man left shell-shocked!

William Bottomley, our Communications Director here at Lifetime, was shell-shocked when staff at Tesco’s prevented him from buying a pile of Easter eggs.

Big-hearted Bill was planning to splash out on 24 eggs for his five kids as well as the staff of his wife’s own company.

He went for the ‘three eggs for a tenner’ range, filling his trolley with the likes of crème egg, chocolate buttons and flake, but he was stopped from making the mouth-watering purchase at the checkout of the Tesco store on Huddersfield Road in Barnsley.

Said a bemused Bill: “I wasn’t sure whether they were stopping me buying the eggs because I had cleaned them out or because they were worried I was a chocoholic and they had a concern about health! I was shell-shocked to say the least.


“I eventually managed to get to see a supervisor and after a very strange conversation, where I tried to get across why I wanted the eggs, I was allowed to finally buy them.

“I couldn’t believe it though. That’s the first time I’ve ever gone into a shop to buy something and been told that I can’t have that much! Usually, shops and superstores are falling over themselves to get you buying as much as possible!”

A spokesperson for Tesco said: “We are sorry to hear of Mr Bottomley’s experience. We do have a limit on how many eggs can be bought on promotion, to ensure all our customers can benefit.”

Steve Lambarth on the radio….

We have managed to obtain the radio recording from our visit to Pensitone FM, so for those of you who missed it here you go. In the interview you can hear Steve Lambarth our pension specialist talk to Andy Riley about what is happen now and what we need to look out for in the future in relation to Auto Enrolment.

One of South Yorkshire’s best kept secrets? We think so!

Lifetime is one of South Yorkshire’s best kept business secrets.

Well, that is changing. We are now eager to share our success story with the public – and to play our part in making a difference to the community.

And already we are beginning to attract attention.

As well as featuring on radio, over the last week Lifetime has been featured on www.sheffieldnews andsport (, as well as Barnsley Town Talk (

And we are also hoping to feature in future publications from the Sheffield Star and Barnsley and Rotherham Chamber of Commerce.

Lifetime Communications Director William Bottomley said: “We regard ourselves as alternative financial planners. We tell the ‘truth’ about money; answer a client’s big questions (goals, ambitions and concerns); and help clients live how they want to live, now and in the future, without ever running out of money no matter what happens.

“We also believe that we are a company with a heart, a company that is different. We believe passionately in community values and are committed to ‘giving’ and supporting good things in simple but effective ways.”

Lifetime sees red faces on Red Nose Day!

In true Red Nose Day style the nation did themselves proud on what was a spectacular Red Nose Day. Celebrating 25 years of the campaign, the grand total after a top night of TV reached £75,107,851.

Up and down the country, a fundraising frenzy swept the land and saw countless heroic acts of ridiculousness to help raise money for Comic Relief. This included the staff of Lifetime!

As you can see from the picture below over 30 of the team dug out their shirts, jumpers, shoes and ties to bring a splash of colour to a very grey Friday.


Whilst Ian and Robert hogged the limelight early on in the day (see previous post), Ken Abbott (mortgage adviser) later stole the show as he walked into the office wearing normal clothes much to the disappointment of many of the team. When asked what he had done to support the fundraiser his face went redder than the red pants he had to prove he was wearing!

This little bit of fun helped the team raise £91 for the charity. Well done guys and everyone else who did something funny for money. Fab total so far, and well done to the British public for supporting this most worthwhile of charities. At times like this it makes you proud to be British.

Terrific team effort on Red Nose Day!

It was certainly a red-letter day in the Lifetime office on Friday – as the staff displayed their ‘giving’ nature by doing their bit for Comic Relief’s Red Nose Day.

They raised money – and enjoyed a little bit of Friday fun – by donning various items of red clothing.


Top of the pops as far as the ‘outfits’ were concerned was Technical Manager Robert Briggs!

Managing Director Ian Dickinson had led the way in the ‘sartorial red’ stakes early on but then Bob made his entrance…….and blew everyone else away!

A great team giving their time, money and effort for a great cause. Well done!

Comic Relief was launched from a refugee camp in Sudan on Christmas Day, 1985. A devastating famine was tearing Ethiopia apart and the whole world witnessed the heart-breaking scenes. Something had to be done – and that something was Comic Relief. The idea was straight-forward – get a bunch of well-known comedians to make the public laugh, and raise money for people in Africa and locally too. It has proved to be a winner on both counts.

Lifetime hits the airwaves

Lifetime had the pleasure of being invited to do an interview on Penistone FM today.

The live interview featured William Bottomley who gave an overview of the company and Steve Lambarth who talked about the new government rules on company pension schemes.

William, Communications Director, said: “it’s great to have the opportunity to let people know about our company and our services.

“For a long time we have been one of Barnsley’s best kept secrets as we have never advertised. Our clients have come purely through recommendation which is an endorsement in itself for our company.”


Lifetime is now 10 years old and employs 50. In a recent survey staff were asked what they would like to see happen to the company in the future. The unanimous verdict was that they wanted Lifetime to be a regionally recognised household name.

Steve Lambarth, who is the Pension Specialist, said: “We are all proud of our company and what we have to offer, we want everybody to know about our company because we believe they won’t get a better service anywhere else”.

It is hoped that the combination of our recent social media launch and the radio interview will be the start of Lifetime’s promotion campaign.

Look out Yorkshire, William sees himself as the next Terry Wogan!

Giving can make good come from bad

This week sees the nation come together to once again ‘give’ to a very worthy cause.

Comic Relief was launched from a refugee camp in Sudan on Christmas Day in 1985. At that time, a devastating famine was crippling Ethiopia and something had to be done. That something was Comic Relief. The idea was simple – get a whole bunch of much-loved British comedians to make the public laugh while they raised money to help people in desperate need both in Africa and locally.

Nearly 30 years on it is so heartening to see that even in times of austerity we are still a nation of ‘givers’.

Here at Lifetime we are also committed to ‘giving’ and supporting good things in simple but effective ways. There is no getting away from the fact that our sector is seen as one of the reasons for the recent austerity and this has attracted a lot of bad press over the last few years, but Lifetime is determined to prove that we are different.

In January we launched our Hospice Referral Scheme. We promise to give 10% of the initial fees generated on transactions from a new client you introduce, to your chosen hospice.

More recently we have also supported Penistone Church FC, a local football club who need to raise funds for ground modifications. One of the many things they are doing is organising a Sportsmans Dinner at the Fairway in Barnsley. Our support was simple but effective, we donated the tickets and posters to help promote this very worthy event. Please visit for more details.

We can all ‘give’ in a variety of ways both financially or with ‘time’ for good causes such as Comic Relief. Whether we are doing something to help people who are less fortunate or to simply support our local community either way Lifetime wants to be seen as a ‘giver’ not a taker.

Doing what it says on the tin….or bucket!

Barnsley people can often be wonderful innovators.

Thinkers, doers, movers and shakers. Make no mistake, Barnsley has its fair share.

Not many people know that Ronseal’s legendary slogan ‘It does exactly what it says on the tin’ was dreamed up, not in London, or New York, but here in South Yorkshire, by Hoylandswaine man Ged Shields, who has spent 25 years with the company.

Well, just like Ged, here at Lifetime we like to think we are forward-thinking. We too take pride in our positive brand values.

And our ‘Truth’ product also does exactly what it says on the tin…..or should we say bucket?!

Through our own innovative financial planning tool we tell you, the client, the truth about your financial situation.

We help create this plan by using our eye-catching ‘Financial Bucket’ – to illustrate just what your present scenario looks like. It clearly demonstrates how likely it is that you will be able to live the life you want, both now and in the future.

Gaining a clear understanding of your needs and aspirations requires us to get to know you as people, discovering what’s important to you.

It is an illuminating, exciting and highly beneficial journey of discovery.

Can a bucket change your life? Contact Lifetime to find out.

What is RDR?

RDR, just what does it mean?

Well, it is not the initials of a former Eastern European state (that’s DDR, as in the old East Germany).

It is not even the first names of a famous United States president (that’s FDR, as in Roosevelt, if anyone’s asking).

RDR stands for Retail Distribution Review.

That review, the result of five years’ worth of consultation and eventual agreement between the financial services industry and the Financial Services Authority, has brought about important changes to the way people get financial advice.

From 31st December 2012 clients can now expect:

  • Clearer charges: instead of being paid by commission, advisers will have to agree charges up front.
  • Clearer services: it will be made clear how much of the market an adviser can help with.
  • More professional advice: an adviser will have to meet higher standards of qualification, keep knowledge up to date and sign up to an ethical code requiring them to treat a client fairly.

Now that might come as a shock to many financial firms and individuals, who may well have thought that RDR would never happen. But it has. And those changes are just ‘manna from heaven’ for us here at Lifetime.

That’s because we have already been following that path for many years.

We practice what we preach:

Service, Service, Service

Inspiring trust

Building strong, lifetime relationships

Overall, helping people to reach their financial goals throughout their life is at the heart of what we do. We continually support clients to refresh and renew their financial plans, to keep them on the right track, and to ensure that their financial plans go hand-in-hand with their life plans.

Lifetime managing director Ian Dickinson said: “The reality of the RDR legislation will have a considerable impact on many firms and individuals. But we should be feeling not only confident but also excited about the colossal opportunity which is unfolding before us. That is because quality service to our clients has always been the fulcrum to our long-term success.

“RDR gives us, to use the words of Warren Buffett, the opportunity to ‘widen our moat’ still further.”

Although the RDR door is now well and truly open, a lot of our rivals can be found still perched nervously on the threshold.

Here at Lifetime we have walked confidently through – and continue to make tremendous strides.

Lifetime bucking the trend

A drop of the white stuff during the opening weeks of 2013 led to a reduction in mortgage approvals according to the UK’s major banks.

The wintry weather was a key reason for the downturn the British Bankers’ Association have stated.

They revealed there were 32,288 mortgages approved for house purchases during January 2013, down on December and 14% lower than January 2012.

Well, if that is the case then Lifetime is happily bucking the trend.

Michelle Youel of our Mortgage and Protection department enthused: “We have been doing very decent business since the turn of the year and we have more in the pipeline.

“Mortgage Adviser Ken Abbott again displayed Lifetime’s commitment to quality client service by carrying out an appointment on a Saturday morning, as the clients could not be seen during the week.

“Referrals continue to come in as a result of Lifetime’s reputation as a business people can trust.

“We also recently had a positive meeting with our new Virgin Money Business Development Manager Nick Holden and he gave us some excellent information on their lending criteria, especially for self-employed clients and limited companies.”

It is hoped that cheaper deals and greater availability of mortgages, as well as increased interest from first-time buyers, will lead to improving statistics in the mortgage market during the course of 2013.

Lifetime is only too pleased to lead the way!