Lifetime were proud to be the front cover stars of the New Model Adviser magazine.
Managing director Ian Dickinson and Communications director William Bottomley were pictured alongside a Barnsley hospice van, emphasising the company’s commitment to ‘giving something back’ to the community via their sponsorship of the hospice golf day and their client referral scheme (http://www.lifetime-fm.com/hospice.aspx).
The New Model Adviser front cover (pictured below) also carried the heading ‘Route to success; William Bottomley and Ian Dickinson credit cashflow modeling with transforming Lifetime’s business.
Inside the story, written by Tim Cooper, goes over five pages and gives a wonderful insight into the company’s ethics, drive and financial planning model.
It also talked about Lifetime’s ‘expression of character’ and their brand promotion, which includes regularly engaging people in conversation via social media.
Said director Bill: “We are trying to get across that what we do best is talking to people about maintaining their lifestyles; helping them plan properly in order for them to live the life they want to live, now and in the future, without ever running out of money.”
To read the full story on the citywire website go to: